News & Updates

News

Stories, events, and insights from the ASRR team.

Innovation•2026-03-31

Concept Building From Start to Finish

How we're building a platform that supports the entire concept-based building chain — from land exploration and concept definition to buyer configuration and beyond.

Event•2026-03-25

Speaking at Diaspora Connect — IndiaSoft 2026

I joined the Diaspora Connect panel at IndiaSoft 2026 to talk about how the Netherlands and India can accelerate each other in construction tech.

Event•2026-03-12

Jong Management Den Haag Visits ASRR

We welcomed Jong Management Den Haag at our office and shared the story behind ASRR — from startup beginnings to building Alpha.

Innovation•2026-03-10

Building a Vision Pro App for Real-Time Home Walkthroughs

We're developing an Apple Vision Pro application that lets homebuyers walk through their future home in ray-traced real-time — before a single brick is laid.

Product•2026-03-06

Alpha Sales App Approved for the Apple App Store

Our native Alpha Sales App — with full offline access — has been approved and is now available on the Apple App Store.

Client•2026-02-28

Burger King Suriname: Final Testing Before Launch

Burger King Suriname is in the final stages of testing before going live with the platform we've built together.

Product•2026-02-20

Refresh Bathrooms Is Live on Alpha CRM

Refresh Bathrooms has gone live on Alpha — CRM, quotations, and a full customer portal, all in one platform.

Launch•2026-02-10

Alpha Construction Is Officially Live

After years of development, Alpha Construction — our integrated platform for the construction industry — is officially live and in production.

Tools•2026-02-05

Free Developer Tools Now Available on Our Website

We've released a collection of free tools — from image compression to SEO checking — available to everyone directly on asrr.nl.

Company•2026-01-28

Our New Website Is Live

We've completely rebuilt asrr.nl from the ground up — faster, sharper, and designed to reflect where we are today.

Client•2025-11-05

SteelBody Coaching Data Platform

We built a data platform for coach Desny Wijsbroek to get a grip on the massive amounts of coaching data — integrating with Trainerize and adding analysis capabilities.

Client•2025-08-20

Rudisa International — New Corporate Website

We designed and built a modern corporate website for Rudisa International, one of Suriname's largest conglomerates with over 50 years of history and 38 companies across 12+ countries.

Client•2025-06-15

LiftConsult — New Website for Independent Lift Advisory

We designed and built a modern website for LiftConsult, the Netherlands' independent lift and escalator advisory firm — trusted by clients like Amsterdam ArenA and Nemo Science Museum.

Client•2023-09-10

ROInfluence — Campaign Performance Data Platform

We built ROInfluence for And Agency Amsterdam — a data platform that captures and visualizes the performance of their influencer and marketing campaigns in real time.

Company•2022-05-15

Joint Venture: Ramdas Tech

ASRR enters a joint venture with Ramdas Tech to strengthen our presence in the Caribbean and expand our engineering capacity across borders.

Innovation•2026-06-11

Assume Breach: How to Keep a SaaS Platform Secure

Most conversations about SaaS security stop at the login screen. The real work is in what happens after something goes wrong: immutable backups, tiered retention, point-in-time recovery, and admin accounts locked down by policy — not by promise.

Product•2026-04-25

Smart Restrictions: Keeping Buyer Choices Buildable

A buyer should only ever be able to make choices that result in a buildable home. We rebuilt how Alpha enforces that — with auto-fix, conflict detection, and a sandbox to test rules before they go live.

Client•2026-04-19

SteelBody Coaching Joins Alpha CRM

SteelBody already runs a custom coaching dashboard built on our tech stack. Now they've adopted Alpha CRM for the lead and client side — and because both halves share the same foundation, they connect naturally.

Innovation•2026-04-12

From Buyer Choice to Construction-Ready BIM, Automatically

Buyer makes a choice. A few minutes later, the corresponding BIM model is in the platform. We built a fleet of Revit workers that automatically processes buyer configurations end-to-end.

Product•2026-04-02

New CRM Tools: Brochure Widgets and Quiz Funnels

Two new ways to capture interest from your website visitors automatically — a configurable brochure widget and a quiz funnel that feeds straight into Alpha CRM.

Innovation•2026-03-30

A More Realistic House Viewer

A new real-time realism mode in the Alpha house viewer brings the visual quality of buyer experiences much closer to a photograph — and we finally fixed the ugly hollow walls in cross-section views.

Innovation•2026-03-22

AI Artist Impressions, Generated From Your Configuration

Photorealistic artist impressions, generated on demand from a buyer's actual configuration. The image always reflects the real choices being made — not a generic visual made early in the project.