Alpha CRM
Alpha CRM. From first contact to the next step.
An enquiry on your website. A conversation on Instagram. A quotation awaiting a reply. Alpha CRM connects leads, customer information and follow-up so your team knows who needs attention and what has been agreed.
What does a CRM system do?
CRM stands for Customer Relationship Management: managing relationships with prospective and existing customers. Instead of separate spreadsheets, mailboxes and notes, you use a shared customer record. Contact information, conversations, sales opportunities and next actions belong together, giving colleagues the context they need to take over a conversation.
Track leads alongside your customer conversations
Alpha connects first contact with the steps that follow. Record where a lead came from, who owns it and its current status. Use a pipeline to work towards an appointment or quotation. The Instagram integration lets your team handle business DMs in a shared inbox linked to the lead.
CRM for small businesses
A small team needs a clear view of new enquiries, calls to return and quotations to follow up. Start with the fields and steps you actually use. ASRR helps configure Alpha around that process. You can then expand the connection with quotations, a customer portal or other business processes.
CRM for large businesses: connecting teams
Larger organisations also need clear handovers, responsibilities and connections with existing systems. What information does each team need? Who may view or edit a record? What should flow to the ERP or financial administration? During implementation we discuss roles, permissions, reporting and integrations and assess them against your workflow.
In practice
Where do you need a clearer view?
| Your daily question | How Alpha CRM helps |
|---|---|
| Which lead should I follow up today? | Keep contact history, status and next actions together. |
| Who is handling this enquiry? | Record ownership and handovers within the team. |
| How do website enquiries reach our CRM? | Connect forms, brochure widgets and bookings to your lead process. |
| What happens after a customer agrees? | Connect sales with quotations, orders and a customer portal. |
Built around real customer contact.
Partnership
Mannen met een Missie goes live with Alpha: from Instagram DM to customer journey
Desny has gone live with Alpha for Mannen met een Missie. Leads from his Instagram inbox connect with the CRM process for follow-up, appointments and the wider sales journey.
Read the storyPartnership
Refresh Bathrooms and Alpha: building a better customer journey together
From brochure requests and online appointments to personal follow-up in Alpha CRM. Together with Refresh Bathrooms, we are improving the customer journey, with a bathroom configurator in development.
Read the storyFrequently asked questions
Is Alpha only a CRM?
CRM is one part of Alpha. You can connect customer management and lead follow-up with quotations, orders, projects and customer portals. The parts you use depend on your business process.
Can you review our current workflow?
Yes. Bring an example of an enquiry, its follow-up and the handover to a colleague. During a demo we discuss how that process fits Alpha and which configuration or integrations it needs.
What does Alpha CRM cost?
Pricing depends on configuration, users, modules and any integrations. Request a proposal based on your own process so we can include implementation and support.
Start with your customer process
Show us how you work today.
Bring a real enquiry. Together we explore how Alpha fits your leads, follow-up and handovers.