ASRR
Alpha Construction

Every variant. Always buildable.

Alpha Construction eliminates failure costs and rework by validating every buyer choice against BIM logic — before the foundation is poured.

The 4 impact categories

What Alpha delivers

8–12%
failure costs per project at a profit margin of just 2–3%

Time — faster project throughput

From 18–24 months to significantly less — Alpha compresses the pre-phase

Without Alpha~20 months average
Concept & design
Permit
Execution & delivery
With Alpha (estimate)~13 months
Concept
Permit
Execution & delivery
Time saved
Concept & design
Permit
Execution & delivery
Alpha
Potentially 6–8 months earlier to market

Cost — failure cost reduction

Up to €X less in failure costs per project — currently 8–12% of project value

The Dutch construction industry has failure costs of 8–12% of revenue (STARC, 2026; ABN AMRO). Profit margins are just 2–3%. One percentage point less in failure costs doubles profit. Alpha eliminates errors early in the process, where correction costs are 10× lower than during execution.

On a €5M project = €400k–600k in failure costs. Alpha eliminates part of this at the source.

Sustainability — smart design is green design

Better designs = less material, less CO₂, less waste

Failure costs include a large material component — wrong deliveries, rework, over-engineering. Alpha optimises massing and feasibility before execution. Fewer errors → less transport → less material waste. Directly linkable to ESG positioning and sustainability goals.

Decision-making — from 1 to 50+ scenarios

Future vision

From gut feeling to data — in minutes instead of weeks

Traditionally 1–3 variants are worked out in the SO phase. The vision: Alpha generates dozens of variants, directly testable against rules, costs and feasibility. Faster decisions, less uncertainty, better project starts.

Sources: ABN AMRO (2019), STARC (2026), Kraal Architecten (2025), TVA Architecten (2025) — Figures are sector averages for Dutch new build / concept housing.

How Alpha Construction works

01

Define house types and variants

Establish the technical baseline for your project.

02

Configure buyer choices with rules

Set clear boundaries for customization based on engineering logic.

03

Validate against BIM logic

Real-time validation ensures every choice is buildable.

04

Predictable output for execution

Get accurate data ready for the construction site.

What you'll see in 15 minutes

One project with multiple house types
Buyer configurator in action
Variant spread & control
BIM-backed validation

How we work

Alpha starts with a project-based pilot. It is time-boxed with clear success criteria, allowing you to validate value before scaling to a platform.

Time-boxedProject-basedClear ROI
Used in live housing projects
Actively tested by Dutch developers
Built with deep BIM and construction expertise

Discuss a pilot

Get tailored advice on how Alpha can fit your workflow.

Fair & Transparent Pricing

Alpha is offered as an ongoing service to ensure reliability and continuous improvement.

Monthly Subscription

A predictable monthly fee covering hosting, maintenance, and support.

Implementation

One-time setup fee tailored to your industry and existing system complexity.

We do not offer self-serve signups. Every implementation starts with a conversation to ensure your existing systems and operational needs align with the Alpha platform.