Every variant. Always buildable.
Alpha Construction eliminates failure costs and rework by validating every buyer choice against BIM logic, before the foundation is poured.
The 4 impact categories
What Alpha delivers
Time: faster project throughput
From 18-24 months to significantly less. Alpha compresses the pre-phase
Cost: failure cost reduction
Up to €X less in failure costs per project, currently 8-12% of project value
The Dutch construction industry has failure costs of 8-12% of revenue (STARC, 2026; ABN AMRO). Profit margins are just 2-3%. One percentage point less in failure costs doubles profit. Alpha eliminates errors early in the process, where correction costs are 10× lower than during execution.
On a €5M project = €400k-600k in failure costs. Alpha eliminates part of this at the source.
Sustainability: smart design is green design
Better designs = less material, less CO₂, less waste
Failure costs include a large material component: wrong deliveries, rework, over-engineering. Alpha optimises massing and feasibility before execution. Fewer errors mean less transport and less material waste. Directly linkable to ESG positioning and sustainability goals.
Decision-making: from 1 to 50+ scenarios
Future visionFrom gut feeling to data, in minutes instead of weeks
Traditionally 1-3 variants are worked out in the SO phase. The vision: Alpha generates dozens of variants, directly testable against rules, costs and feasibility. Faster decisions, less uncertainty, better project starts.
Sources: ABN AMRO (2019), STARC (2026), Kraal Architecten (2025), TVA Architecten (2025). Figures are sector averages for Dutch new build / concept housing.
How Alpha Construction works
Define house types and variants
Establish the technical baseline for your project.
Configure buyer choices with rules
Set clear boundaries for customization based on engineering logic.
Validate against BIM logic
Real-time validation ensures every choice is buildable.
Predictable output for execution
Get accurate data ready for the construction site.
What you'll see in 15 minutes
How we work
Alpha starts with a project-based pilot. It is time-boxed with clear success criteria, allowing you to validate value before scaling to a platform.
Discuss a pilot
Get tailored advice on how Alpha can fit your workflow.
Priced per project and per home
You pay for what is live. One price per project, one price per home in the buyer portal.
Starter
Platform fee
One project, one home type. For architects and smaller developers who want a working configurator without an implementation track.
- 1 project
- 1 home type
- 3D configurator
- PDOK geodata and map layers
Professional
Platform fee
For as long as the portal has to stay visible. Can be switched off per project.
Several projects at once, with a buyer portal and artist impressions. For developers who sell continuously.
- 5 projects
- 2 home types
- Buyer portal, billed per home
- Artist impressions, 10 included per month
Enterprise
For builders and housing corporations with an existing BIM and ERP landscape, and a security department.
- Unlimited projects, home types and users
- Integrations with your current systems
- Revit pipeline
- Bulk block drawings
All prices exclude VAT.