ROInfluence — Campaign Performance Data Platform

And Agency Amsterdam runs influencer and marketing campaigns at scale. With multiple campaigns running simultaneously across different brands and channels, keeping track of performance metrics was becoming increasingly complex.

They needed a central platform that could capture campaign data, aggregate performance metrics, and present actionable insights — without the manual spreadsheet work that was eating into their team's time.

We built ROInfluence: a dedicated data platform that integrates with their campaign workflows and automatically captures performance data. The platform provides real-time dashboards showing reach, engagement, conversion rates, and ROI across all active campaigns.

The result: And Agency can now demonstrate campaign impact to their clients with hard data, optimize ongoing campaigns based on real-time feedback, and make better-informed decisions about where to allocate budget.

A key component is the extensive influencer database we built into the platform. It aggregates audience data, engagement metrics, and creator profiles — syncing with external platforms like IQData and KOLsquare to keep everything up to date. This gives And Agency a single source of truth when selecting influencers for campaigns.

ROInfluence turns campaign management from a gut-feel operation into a data-driven practice.