Mannen met een Missie: from coaching programmes to a conversation

For Mannen met een Missie, we developed a website that explains Desny Wijsbroek’s coaching offering. The programme is aimed at men working on their physical and mental development alongside their roles at work and at home.

The website presents the coaching approach and explains the premium one-to-one programmes. Visitors can explore who a programme is for and how it works before making contact. Content and navigation support that exploration.

A functional TDEE calculator provides an interactive starting point. Visitors can then move from programme information to booking a conversation. Information, a practical tool and contact are connected in the same website.

The site supports desktop, mobile and tablet use. It shows how a service website can help visitors move from initial interest to a concrete next step. In a later project, we also connected the Mannen met een Missie Instagram inbox with Alpha CRM.