Mannen met een Missie goes live with Alpha: from Instagram DM to customer journey

A customer journey increasingly starts with a message on Instagram. Someone responds to a post, asks a question or wants to understand what a coaching programme involves. For Mannen met een Missie, we connect that first contact with the wider sales process in Alpha.

Desny has gone live with Alpha for Mannen met een Missie. Leads from his Instagram inbox are captured in Alpha CRM, giving conversations that start on social media a place in the same process the team uses to organise follow-up.

The value comes from connecting these steps. After the first conversation, the team needs to know who requires follow-up, what the next action is and where each person stands in the process. The CRM provides a foundation for moving from an interested follower to an appointment and a meaningful customer conversation.

For Mannen met een Missie, we build on the CRM process already used by other customers. The starting point differs: one organisation receives enquiries through a website form or booking widget, while conversations here often begin in the Instagram inbox. The need for clear information and consistent follow-up is the same.

This makes Instagram part of the customer journey. Conversations remain personal while the team can organise follow-up in Alpha, connecting initial contact with the subsequent sales process.

This collaboration shows how we adapt Alpha to the way an organisation works. We start where customers make contact and connect that with the processes that follow. Together with Desny, we are putting that into practice for Mannen met een Missie.

Would you like to connect Instagram leads with your CRM and follow-up process? Contact ASRR for a demonstration of Alpha.