Reporting and lead quality · ASRR Tech
How do you assess landing page lead quality?
Connect original landing page, enquiry and qualification. Review visitors’ needs and whether the page appropriately sets that expectation.
A practical example
An article attracts many exploratory visitors but few suitable project enquiries.
This is an illustrative situation for assessing your own process.
Checklist for your team
- Keep first landing page.
- Assess enquiries.
- Compare message and need.
What does success look like?
Optimisation focuses on suitable enquiries and clear expectations.
Test this with a recognisable record and have a colleague review the outcome. Note missing information or decisions. Use that finding to improve a working agreement before applying the process more broadly.
Reporting and lead quality: the wider process
A report is useful when everyone shares the definition behind a number. Record which records count, which date applies and how duplicates or cancelled enquiries are handled. Validate a total by checking some underlying records. Compare periods with the same scope and show counts alongside percentages. Small samples can produce large percentage changes. Use the result to improve a working practice, then check whether behaviour and outcomes changed.