CRM for coaching · ASRR Tech
How do you follow up a coaching offer?
Connect the offer to the discussed need and agreed review. Record which question remains before the person can choose a programme.
A practical example
A prospect first wants to understand coaching during holidays.
This is an illustrative situation for assessing your own process.
Checklist for your team
- Summarise the offer.
- Record the open question.
- Agree a decision point.
What does success look like?
Follow-up addresses a specific question and respects the decision process.
Test this with a recognisable record and have a colleague review the outcome. Note missing information or decisions. Use that finding to improve a working agreement before applying the process more broadly.
CRM for coaching: the wider process
Coaching combines sales conversations with delivery of personal guidance. The CRM supports contact from initial interest through intake and decision-making. Decide which information belongs in sales and which is only needed during coaching. An interested follower is not yet a client. Make the transition to an intake or paid programme explicit and identify the follow-up owner. Assess configuration using a recognisable example conversation. Alpha’s existing work with SteelBody and Mannen met een Missie provides context for the commercial process.