Buyer guidance · ASRR Tech
How do you start digital buyer guidance?
Choose a bounded project scope and record current choice and communication flows. Test with an example home before involving all buyers.
A practical example
A project team starts with one home type and a bounded option set.
This is an illustrative situation for assessing your own process.
Checklist for your team
- Choose project scope.
- Describe the choice process.
- Test an example home.
What does success look like?
The team can explain and execute the full buyer journey.
Test this with a recognisable record and have a colleague review the outcome. Note missing information or decisions. Use that finding to improve a working agreement before applying the process more broadly.
Buyer guidance: the wider process
Digital buyer guidance connects explanations for a buyer with the information a project team needs. Define available choices for each home, decision deadlines and how changes are processed. Keep visual explanations aligned with recorded choices. Check the handover using an example home and a combination of options. A configurator supports conversations and recording; technical assessment, deadlines and approval remain part of the project process.